Thursday, 24 September 2015

We’ve got a winning formula!

Stopped off at the local supermarket on the way home from work the other day to pick up a lottery ticket – after all, you’ve got to be in it to win it! The National Lottery website gives the odds of scooping the jackpot as about one in 14 million! That shows there is only a slim chance of becoming a multi-millionaire – but it’s still a chance, nonetheless!

There are, however, some great winning formulas where the odds are significantly improved and the element of chance minimal! I think you’ve probably guessed where I am going with this one and, if you have, 10 out of 10 for your superior insight.

If you have a great company with some fantastic products and would like to see them displayed on shelves in shops around the country, increase the odds of this happening and cut the chance of failure by making sure they are given pride of place at BETA International – the world’s leading trade fair for equestrian, country clothing, outdoor and pet products.

Where else will you find yourself in front of thousands of industry buyers specifically on the lookout for new products and ideas? If you were in the National Lottery, it’s like all the balls popping out of the machine with your number on them!

By the show’s 10 per cent deposit deadline on 11 September, 219 companies had taken the first step to success by booking a stand and they’re now sitting pretty, planning and preparing to make their big splash on 24 January.

Don’t worry if you haven’t done this yet. There’s no need to feel left out in the cold – there are still some cracking opportunities available. Give James Palmer a call, as he’s sure to have some great locations up his sleeve. 

Thursday, 10 September 2015

Have you got a carrot to dangle?

Every one of us has that “donkey gene” – dangle a carrot, and we’ll find it hard to resist. Discounts, special offers, “two for the price of one” deals and prize draws offering the opportunity to bag a whole heap of goodies are all guaranteed to get us rushing to buy or sign on the dotted line.

The fact might be presented here in a bit of a tongue-in-cheek manner but seriously, folks, promotions are a great way to generate increased footfall, bolster customer numbers and boost sales – an exercise in proactive marketing employed by many successful BETA International exhibitors who use the medium to drive visitors to their stand.

If you’re set to enjoy a presence at the 2016 trade fair – and want to make the most of the experience – why not use a few exclusive show offers to help raise awareness of your company and products? They’ll help you to stand out from the crowd, serve as an introduction to new customers and give visitors a strong raison d’ĂȘtre to stop off at your stand.

There’s lots you can do, so live life to the max and go for it – rustle up some great ideas, knock ’em about a bit and, when you think they’ve got legs, let ’em go. Make sure you tell people about them, though. It’s no use hiding your light under a bushel, because nobody will get to hear about them and only you and a few of your close friends and colleagues will be in the know!

BETA International’s official media partner, ETN (Equestrian Trade News), offers a great platform for shouting about special offers and on-stand competitions. Every exhibitor is automatically offered the chance to send in up to 200 words of editorial and a photo for consideration.

Obviously, there is no guarantee that every word that flows from your pen will make it into the magazine, but it’s definitely worth doing. How often are you offered something for nothing? So make sure you give it a go.

Some great little extras are also offered to exhibitors who opt to advertise in the magazine. These include the chance to have your show offers highlighted and emailed out to retailers before the event – and the opportunity to have product included in the famous ETN Prize Draw, with £1,000s of fab prizes. What a fantastic way to flag up your presence!

The BETA International Media Centre also offers the perfect promotional opportunity, with the media team ready, willing and able to pass on your details to visiting journalists at the trade fair. Don’t worry – our press officer, Deborah Hayward, will get in touch with you all as the show gets a little closer.

Now is definitely the time to get your thinking caps on, keep calm and rustle up some great incentives for BETA International 2016.