tag:blogger.com,1999:blog-1299480092146628572024-03-19T22:58:43.174-07:00BETA International BloggerBETA International BloggerAnonymoushttp://www.blogger.com/profile/15468767316684294262noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-129948009214662857.post-69590496409777477602016-01-12T02:21:00.001-08:002016-01-12T02:21:09.717-08:00It’s bound to be exciting!<div class="separator" style="clear: both; text-align: center;">
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman";">With only a couple of weeks to go
before the trade fair, things are really motoring here at BETA International
HQ. The January issue of <i>ETN</i> – the
bumper issue that provides a colourful preview of the show – has just arrived
in big brown boxes and very good it looks, too!<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman";">It turned up a little later than usual after
its front cover met a rather soggy end when the company binding the magazine
fell foul of the torrential rain and heavy flooding. Thanks to the quick
response of our printer, a new version was soon sorted and the magazine
continued on its journey.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman";">Congratulations to all those companies that sent in their editorial for the Stand Guide. It certainly makes for
fascinating reading and provides a handy, sneaky peek of what lies in store for
visitors on the lookout for new stock, ideas and inspiration.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman";">There are quite literally hundreds of
products. Some are being unveiled for the first time while others have just
been launched – and the rest are already highly prized and in great demand
among retailers up and down the country. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman";">Love the way that some retailers on
Twitter are asking their customers to let them know if there are any products
in particular they would like them to stock. The benefits of real-time digital
platforms – you just can’t beat them! <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman";">If your <i>ETN</i> has flipped through your letter box, why not take five to check
out the show schedule, highlight the companies you fancy visiting and read the
lowdown on the Innovation Awards judges and panellists in Talking Business – a
new feature kicking off this year, hosted by ITV newscaster Alastair Stewart.
With a line-up of Phil Duff, Monty aka David Stuart-Monteith, Lucy Higginson,
David Haythornthwaite, John Nunn and Sara Blackshaw, it’s bound to be exciting.
Make sure you join us for a ringside seat!</span></div>
Anonymoushttp://www.blogger.com/profile/15468767316684294262noreply@blogger.com0tag:blogger.com,1999:blog-129948009214662857.post-45782047168124207342015-12-14T04:21:00.000-08:002015-12-14T04:21:45.287-08:00Take the trade's proven route to success<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfTredcHl7HJMF2O08BMKZfz7GnTEWnyB3E3618v_pr52CCaJ9Y26ZdO5c-nEx4G2o_rbsv6CLJu7ofpsPj9cncYZgQCbxTfuCcCxvxaoKJYEmkjgPV4Bh_7lUKLKyqNrIX_E7RqvcSLvC/s1600/ChristmasTree-Web.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfTredcHl7HJMF2O08BMKZfz7GnTEWnyB3E3618v_pr52CCaJ9Y26ZdO5c-nEx4G2o_rbsv6CLJu7ofpsPj9cncYZgQCbxTfuCcCxvxaoKJYEmkjgPV4Bh_7lUKLKyqNrIX_E7RqvcSLvC/s320/ChristmasTree-Web.jpg" width="258" /></a></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 12pt;">“Deck the halls with boughs of holly,
fa-la-la-la-la, la-la-la-la! ’Tis the season to be jolly...” Oh, what joy! The
office is beginning to look a lot like Christmas, with a little tree decked out
in baubles and sparkly lights sat in reception, sack loads of greetings cards
arriving on a daily basis and a not insubstantial amount of chocolates lurking
in the corners of desks. </span></div>
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<span style="font-family: Arial, sans-serif; font-size: 12pt;">There are even some members of the organising team who
have an entire stack of the “big purple one” and “green triangle” squirrelled
away at the back of the filing cabinet!</span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman";">With less than two weeks to go
before the big man in the scarlet suit drops down chimneys, BETA International
HQ is in overdrive, with plans galloping along faster than Rudolph, Dancer,
Prancer, Vixen and the rest of the reindeer crew. </span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman";">Seminars and arena sessions
are being scheduled into an exciting programme of events, last-minute requests
for exhibition stand sales are arriving in a steady flow and visitors are
rushing to pre-register for their free tickets to the show.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman";">You can’t beat being organised. So, if
you’re the kind of person who has already got their Crimbo pressies bought,
wrapped, beribboned and stacked around the tree, don’t go against the grain –
make sure you get online and get your place booked. By doing this now, that’s
another thing ticked off your “to do” list and you save yourself a tenner into
the bargain!<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman";">This year’s earlier BETA International
– in January rather than February – will provide the perfect tonic to banish
those post-Christmas blues. As the last of the turkey and fruit cake is
demolished, and Twelfth Night claims the final string of tinsel, the trade fair
will be sparkling brightly on the horizon.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman";">Three Wise Men followed the star to
Bethlehem in the Nativity Story – so why not take their lead by being a wise
man or woman who follows the trade’s proven route to success in Birmingham?!<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman";">OK, there are no camels to ride on, but
we do have free coaches operating from four key locations, so why not visit
the BETA International website, <span style="color: windowtext; text-decoration: none; text-underline: none;"><a href="http://www.beta-int.com/">www.beta-int.com</a></span>,
and book online? <o:p></o:p></span></div>
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Anonymoushttp://www.blogger.com/profile/15468767316684294262noreply@blogger.com0tag:blogger.com,1999:blog-129948009214662857.post-32445574560081165972015-11-09T04:25:00.002-08:002015-11-09T04:25:42.138-08:00Wining and dining on our doorstep!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOFbgjc0hnPzxnVFWvNR5O_92XXhUXkETxAziW_Me74u4WYGFX9Yp_9vxoJ2eq83micoGI8PPVnj_JVDg9a8FW1r5Ly-xm_IjbKumRXtIu_VvlQ_X0E59L_NHxhU0d0rhl65scT1pyr1h-/s1600/Robata+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOFbgjc0hnPzxnVFWvNR5O_92XXhUXkETxAziW_Me74u4WYGFX9Yp_9vxoJ2eq83micoGI8PPVnj_JVDg9a8FW1r5Ly-xm_IjbKumRXtIu_VvlQ_X0E59L_NHxhU0d0rhl65scT1pyr1h-/s320/Robata+1.jpg" width="320" /></a></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 150%;">Well, what a
treat we’ve got in store! The new Resorts World Birmingham is now open and
right on the NEC’s doorstep – perfect for popping over to for some much-needed
downtime after a hard day at BETA International or for wining and dining
corporate guests.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 150%;">BETA
International organiser Claire Thomas, sales manager James Palmer and press
officer Debs Hayward were treated to a behind-the-scenes tour of this luxurious
leisure complex and were bowled over by what they saw. So much so that they are
now in talks with Resorts World to arrange a discounted-rate food-and-drinks
package for those attending the trade fair.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 150%;">The tour
started on the ground floor of this five-level lakeside building, where popular
outlet stores such as Bench, Jeff Banks, Nike and The North Face could be
found. Although most of us will probably be too busy to peruse this marble-esque-floored
mall, it’s handy to know that it’s there.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 150%;">Dining will
be a big draw for a lot of BETA International visitors and exhibitors – and
there’s bags of choice, from chains such as Nando’s, Pizza Express and TGI
Fridays offering relaxed dining to the Robata Bar & Grill for something a
little more special.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 150%;">Those of you
who enjoy a touch of sparkle will be in for a treat, too, with a Prosecco bar and
the High Line New York Bar & Lounge, which are perfect for a sundowner with
friends and colleagues. OK, it will be winter and it’s England, so the sun will
be well down before you make it into the bar, but you get the gist.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 150%;">Then, for
those of you who like your games, there’s a casino that wouldn’t look out of
place as the backdrop for a James Bond movie. We love the thought of sitting
across the roulette table from 007 drinking a Martini – shaken, not stirred! There’s also a multi-screen
cinema with an Imax screen that will have special significance for any film
buffs out there. What a great way to kick back and chill with a box of popcorn
– a huge one, of course – a jumbo hot dog, a gallon of pop and some of your
favourite stars up there close and personal on the silver screen. Ah, bliss!<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 150%;">And last but
certainly not least, there is a sumptuous spa where you can be soothed and
pampered and preened. There is a well-known holiday ad – the one for “adult-only”
beach escapes where no children shall ever set foot, rotten old meanies! – that
uses the strapline “Give us your body and we’ll give you back your mind”. This
fits the bill perfectly for Resorts World because, after a hard day’s business,
you will certainly benefit from the chance to unwind and float away on a scent
of sandalwood. Well, we presume that’s what it will smell like, as spas usually
do, don’t they?<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 150%;">Finally – OK,
we implied the above was the last point, but there is one other – the Genting
Hotel, all 178 rooms of it. It really does look fab and some of the boutique
rooms are available at special rates via the BETA International accommodation
provider, Event Express. Why wait? <b><u><a href="http://www.eventexpressuk.co.uk/beta-international/">Click here</a></u></b> to stake your claim and book a room. </span></div>
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Anonymoushttp://www.blogger.com/profile/15468767316684294262noreply@blogger.com0tag:blogger.com,1999:blog-129948009214662857.post-41759128691965912942015-09-24T15:04:00.000-07:002015-09-24T15:04:50.204-07:00We’ve got a winning formula!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibwxSV5fcN8rwFwMZaSyb4v6Fu8OWH_kh8fKbI5-RXJRLsvDkibjtbZb8QrX_T9gobXIgLLTcIStEXQi-iAiQnQc9ZApjQxolc6Mf9SSwOxEoJpPtaSzAs5sHb8JKQ_9Orf7eqyIgpGm8I/s1600/lottery-balls-small.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibwxSV5fcN8rwFwMZaSyb4v6Fu8OWH_kh8fKbI5-RXJRLsvDkibjtbZb8QrX_T9gobXIgLLTcIStEXQi-iAiQnQc9ZApjQxolc6Mf9SSwOxEoJpPtaSzAs5sHb8JKQ_9Orf7eqyIgpGm8I/s320/lottery-balls-small.jpg" width="320" /></a></div>
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<span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 150%;">Stopped off at the local
supermarket on the way home from work the other day to pick up a lottery ticket
– after all, you’ve got to be in it to win it! The National Lottery website
gives the odds of scooping the jackpot as about one in 14 million! That shows
there is only a slim chance of becoming a multi-millionaire – but it’s still a
chance, nonetheless!</span><br />
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 15.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">There are, however, some
great winning formulas where the odds are significantly improved and the
element of chance minimal! I think you’ve probably guessed where I am going
with this one and, if you have, 10 out of 10 for your superior insight.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 15.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">If you have a great
company with some fantastic products and would like to see them displayed on
shelves in shops around the country, increase the odds of this happening and
cut the chance of failure by making sure they are given pride of place at BETA
International – the world’s leading trade fair for equestrian, country
clothing, outdoor and pet products.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 15.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">Where else will you find
yourself in front of thousands of industry buyers specifically on the lookout
for new products and ideas? If you were in the National Lottery, it’s like all
the balls popping out of the machine with your number on them! <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 15.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">By the show’s 10 per cent
deposit deadline on 11 September, 219 companies had taken the first step to
success by booking a stand and they’re now sitting pretty, planning and
preparing to make their big splash on 24 January. <o:p></o:p></span></div>
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<br /></div>
<br />
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 15.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">Don’t worry if you
haven’t done this yet. There’s no need to feel left out in the cold – there are
still some cracking opportunities available. Give James Palmer a call, as he’s
sure to have some great locations up his sleeve. <o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/15468767316684294262noreply@blogger.com0tag:blogger.com,1999:blog-129948009214662857.post-87079844264917699222015-09-10T07:53:00.000-07:002015-09-10T13:01:29.971-07:00Have you got a carrot to dangle?<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";"><span id="goog_26451605"></span><span id="goog_26451606"></span><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjO69V0OkXN4hetIjegFObdp-g8rpS04MTBQTOPtFjwygdKJH027XN1nVw9H84BRwfspMdPRFiiqfFPPhqNVHbm3Cr9p7vP65cX9px7_vrUrxlZYqXjzEkA9FPemVXgsv-FSZ8imL1oU6On/s1600/carrots.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjO69V0OkXN4hetIjegFObdp-g8rpS04MTBQTOPtFjwygdKJH027XN1nVw9H84BRwfspMdPRFiiqfFPPhqNVHbm3Cr9p7vP65cX9px7_vrUrxlZYqXjzEkA9FPemVXgsv-FSZ8imL1oU6On/s1600/carrots.jpg" /></a></div>
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";"><br /></span>
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";"><br /></span>
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">Every one of
us has that “donkey gene” – dangle a carrot, and we’ll find it hard to resist.
Discounts, special offers, “two for the price of one” deals and prize draws
offering the opportunity to bag a whole heap of goodies are all guaranteed to
get us rushing to buy or sign on the dotted line.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">The fact
might be presented here in a bit of a tongue-in-cheek manner but seriously,
folks, promotions are a great way to generate increased footfall, bolster
customer numbers and boost sales – an exercise in proactive marketing employed
by many successful BETA International exhibitors who use the medium to drive
visitors to their stand.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">If you’re
set to enjoy a presence at the 2016 trade fair – and want to make the most of
the experience – why not use a few exclusive show offers to help raise
awareness of your company and products? They’ll help you to stand out from the
crowd, serve as an introduction to new customers and give visitors a strong <i>raison d’être</i> to stop off at your stand.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">There’s lots
you can do, so live life to the max and go for it – rustle up some great ideas,
knock ’em about a bit and, when you think they’ve got legs, let ’em go. Make
sure you tell people about them, though. It’s no use hiding your light under a
bushel, because nobody will get to hear about them and only you and a few of
your close friends and colleagues will be in the know!<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">BETA
International’s official media partner, <i>ETN</i>
(<i>Equestrian Trade News</i>), offers a
great platform for shouting about special offers and on-stand competitions.
Every exhibitor is automatically offered the chance to send in up to 200 words
of editorial and a photo for consideration. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">Obviously,
there is no guarantee that every word that flows from your pen will make it
into the magazine, but it’s definitely worth doing. How often are you offered
something for nothing? So make sure you give it a go.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">Some great
little extras are also offered to exhibitors who opt to advertise in the
magazine. These include the chance to have your show offers highlighted and
emailed out to retailers before the event – and the opportunity to have product
included in the famous ETN Prize Draw, with £1,000s of fab prizes. What a
fantastic way to flag up your presence!<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">The BETA International Media
Centre also offers the perfect promotional opportunity, with the media team
ready, willing and able to pass on your details to visiting journalists at the
trade fair. Don’t worry – our press officer, Deborah Hayward, will get in touch
with you all as the show gets a little closer.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">Now is
definitely the time to get your thinking caps on, keep calm and rustle up some
great incentives for BETA International 2016.<o:p></o:p></span></div>
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Anonymoushttp://www.blogger.com/profile/15468767316684294262noreply@blogger.com0tag:blogger.com,1999:blog-129948009214662857.post-3495594331577458312015-08-24T04:55:00.000-07:002015-08-24T05:04:23.719-07:00One lump or two?
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEbrgBIIzFFCARt2QN1q5z6zru9c_m10XOruv5nLWUT06mH0UnQeayrVQPJMRu_sgVa1k7jHQY0l1Hy51RaBfMl842_RwyhesVKLJbvaDwajaktRvnvjBw2K4yK4l-iW1Bz3Kl9NXsQNU3/s1600/cup-or-two.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEbrgBIIzFFCARt2QN1q5z6zru9c_m10XOruv5nLWUT06mH0UnQeayrVQPJMRu_sgVa1k7jHQY0l1Hy51RaBfMl842_RwyhesVKLJbvaDwajaktRvnvjBw2K4yK4l-iW1Bz3Kl9NXsQNU3/s320/cup-or-two.jpg" width="320" /></a></div>
<div class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 0pt; mso-layout-grid-align: none; mso-pagination: none;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 150%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 15.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";"></span> </div>
<div class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 0pt; mso-layout-grid-align: none; mso-pagination: none;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 150%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 15.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">Who else finds a coffee
or two an essential way to kick-start the day? We’re now on our third cup, with
some of us even consuming two at a time (don’t ask!) – and there are still
quite a few hours of the working day to go.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 0pt; mso-layout-grid-align: none; mso-pagination: none;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 150%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 15.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">There’s always the “just got
into the office” mug, when you catch up with colleagues huddled around the
kettle. You sip one slowly while you discuss last night’s TV, then another as
you tackle the emails in your inbox – and knock another down as you prepare for
that afternoon meeting or busy session in the shop.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 0pt; mso-layout-grid-align: none; mso-pagination: none;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 150%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 15.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">Coffee is good, so is tea
– red-hot and made with Yorkshire tea bags, of course. Sorry if we appear
biased here, but it really is the best, strong and well-rounded, just as we
like it “oop North”.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 0pt; mso-layout-grid-align: none; mso-pagination: none;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 150%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 15.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">Then, of course, there is
the drinking vessel to consider and the accompanying biscuit, slice of cake or
cream bun if you’re celebrating a colleague’s birthday. Taking a look around
BETA International HQ, it is fair to say that we are a team made up of
individuals of differing tastes. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 0pt; mso-layout-grid-align: none; mso-pagination: none;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 150%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 15.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">Trade fair organiser
Claire Thomas sports a trio of favoured mugs on her desk – including one with
an English cottage garden design – Lesley Manson in accounts loves her Donny
Osmond mug and <i style="mso-bidi-font-style: normal;">ETN</i> advertising sales
manager Nicki Lewis has a mug with her name on it – just in case she forgets. No,
seriously, it has a detailed description of what her name means, which always
comes in handy when having a slurp.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 0pt; mso-layout-grid-align: none; mso-pagination: none;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 150%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 15.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">The biscuit barrel goody
of choice in this neck of the woods is either a ginger nut – all spicy and
crisp – or a buttered scone from the baker's. What keeps you going through the
day? Are you a super-health-conscious bunch with a juicing bullet in the
kitchen and a water tower in reception or are you just as partial as us to a
drop of hot liquid refreshment?</span></div>
<br />
<div class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 0pt; mso-layout-grid-align: none; mso-pagination: none;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 150%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 15.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";"><o:p> </o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 0pt; mso-layout-grid-align: none; mso-pagination: none;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 150%; mso-bidi-font-family: Calibri; mso-bidi-font-size: 15.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";"><o:p> </o:p></span></div>
<br />
Anonymoushttp://www.blogger.com/profile/15468767316684294262noreply@blogger.com0tag:blogger.com,1999:blog-129948009214662857.post-2657819594554303422015-08-07T04:24:00.000-07:002015-08-07T04:24:04.696-07:00Blow your own trumpet!<br />
<h2 class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 10pt; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8jCSbu5RE_BInYD2ThgO7Y3_gErCQt1qn9IaoAm30AlxuhJKuNbayGNgIqeAXwuXI68_D3QUgY3oUwKpa0Rf0IaMkFIb45Wcp5rqOvualebKXffC4Az_BBWp7Fc29nLuiYjsGuELx9gC3/s1600/ETN+Feb+2015.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8jCSbu5RE_BInYD2ThgO7Y3_gErCQt1qn9IaoAm30AlxuhJKuNbayGNgIqeAXwuXI68_D3QUgY3oUwKpa0Rf0IaMkFIb45Wcp5rqOvualebKXffC4Az_BBWp7Fc29nLuiYjsGuELx9gC3/s320/ETN+Feb+2015.jpg" width="230" /></a></h2>
<h2 class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 10pt;">
</h2>
<div class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 10pt;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt;">What a busy time we’ve had this week!
Liz Benwell, editor of our official media partner, Equestrian Trade News (ETN),
arrived at BETA International HQ to go through plans for the January preview
issue of the magazine.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 10pt;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt;">We really like what she has in store,
with lots of great features on the people and products set to appear at the
trade fair. There’s so much to cover, no wonder this bumper issue has 100-plus
pages packed with cracking photos and lots of easy-to-read text.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 10pt;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt;">Everyone who exhibits at BETA International
is invited to send in up to 200 words about themselves and the products they
will be bringing along. ETN advertising manager Nicki Lewis will be sending out
an email about this really soon, so make sure you keep your eyes peeled for her
message arriving in your inbox.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 10pt;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt;">Liz says she would like everyone to
take her up on this opportunity because all those who are exhibiting deserve
some editorial space – and we all want to read about them. So, if you want to
make your mark and create a big splash next January, get thinking what you can
say to blow your own trumpet! <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 10pt;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 150%; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt;"><o:p> </o:p></span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin: 0cm 0cm 10pt;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 150%; mso-bidi-font-size: 11.0pt;"><o:p> </o:p></span></b></div>
Anonymoushttp://www.blogger.com/profile/15468767316684294262noreply@blogger.com0tag:blogger.com,1999:blog-129948009214662857.post-6414565114956273402015-07-21T06:22:00.000-07:002015-07-27T02:06:12.259-07:00<div class="separator" style="clear: both; text-align: center;">
</div>
<div style="text-align: center;">
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH8WZ9y0KyBttwyurU63hVVzt1bB7AykswKd9UHCIVIFS_ydutARCjHzhcslhHtFsq9Ugs2deazeltCV86vnDl1WqpyzgA4aET_74W53qoNrteDXvDWD7ZP_j2pTJi5lAw-u_nBXM9ZRgG/s1600/Hope+9.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH8WZ9y0KyBttwyurU63hVVzt1bB7AykswKd9UHCIVIFS_ydutARCjHzhcslhHtFsq9Ugs2deazeltCV86vnDl1WqpyzgA4aET_74W53qoNrteDXvDWD7ZP_j2pTJi5lAw-u_nBXM9ZRgG/s320/Hope+9.jpg" width="320" /></a></div>
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<span style="font-size: large;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; mso-bidi-font-family: Calibri; mso-bidi-font-size: 14.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";">Meet
our local chosen charity</span></b></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; mso-bidi-font-family: Calibri; mso-bidi-font-size: 14.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Arial, Helvetica, sans-serif;">As you all know, BETA International’s chosen charity is
going to be a bit different in 2016. We have decided to support two – The Brooke,
a worldwide animal welfare organisation, and Hope Pastures, a small, regional
set-up that rescues, rehabilitates and re-homes horses, ponies and donkeys in
Yorkshire. Both charities are now busy planning for their appearance at the
show in January. <o:p></o:p></span></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; mso-bidi-font-family: Calibri; mso-bidi-font-size: 14.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Arial, Helvetica, sans-serif;">Kim Pengelly, Hope Pastures’ fundraiser and PR
co-ordinator, popped into the office the other day for a cuppa and to invite us
over to meet some of the volunteers working at the centre in north Leeds – and
the equine guests, of course!<o:p></o:p></span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; mso-bidi-font-family: Calibri; mso-bidi-font-size: 14.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Arial, Helvetica, sans-serif;">Every horse has its own story and it is humbling to
hear. Some find their way to the centre after their owners have been unable to
cope while others have found sanctuary and safety as the result of a successful
welfare case.<o:p></o:p></span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; mso-bidi-font-family: Calibri; mso-bidi-font-size: 14.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Arial, Helvetica, sans-serif;">The team at Hope Pastures spends a great deal of time
on education, organising group visits for everyone from Brownies to those being
treated at centres for drug and alcohol addiction – anyone who wouldn’t
normally come into contact with horses, ponies and donkeys.<o:p></o:p></span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; mso-bidi-font-family: Calibri; mso-bidi-font-size: 14.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Arial, Helvetica, sans-serif;">Members of its yard team also dedicate time to helping
local traveller groups understand how to look after their animals and the
charity has started a castration appeal to help tackle over-breeding problems
at source.<o:p></o:p></span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; mso-bidi-font-family: Calibri; mso-bidi-font-size: 14.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Arial, Helvetica, sans-serif;">We’re sure you’ll agree that there’s a lot of important
and heart-warming stuff going on there. We’ll tell you more after our visit.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12pt; mso-bidi-font-family: Calibri; mso-bidi-font-size: 14.0pt; mso-bidi-language: EN-US; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Arial, Helvetica, sans-serif;">Bye for now!<o:p></o:p></span></span></div>
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