Thursday, 24 September 2015

We’ve got a winning formula!


Stopped off at the local supermarket on the way home from work the other day to pick up a lottery ticket – after all, you’ve got to be in it to win it! The National Lottery website gives the odds of scooping the jackpot as about one in 14 million! That shows there is only a slim chance of becoming a multi-millionaire – but it’s still a chance, nonetheless!

There are, however, some great winning formulas where the odds are significantly improved and the element of chance minimal! I think you’ve probably guessed where I am going with this one and, if you have, 10 out of 10 for your superior insight.

If you have a great company with some fantastic products and would like to see them displayed on shelves in shops around the country, increase the odds of this happening and cut the chance of failure by making sure they are given pride of place at BETA International – the world’s leading trade fair for equestrian, country clothing, outdoor and pet products.

Where else will you find yourself in front of thousands of industry buyers specifically on the lookout for new products and ideas? If you were in the National Lottery, it’s like all the balls popping out of the machine with your number on them!

By the show’s 10 per cent deposit deadline on 11 September, 219 companies had taken the first step to success by booking a stand and they’re now sitting pretty, planning and preparing to make their big splash on 24 January.


Don’t worry if you haven’t done this yet. There’s no need to feel left out in the cold – there are still some cracking opportunities available. Give James Palmer a call, as he’s sure to have some great locations up his sleeve. 

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