What a busy time we’ve had this week! Liz Benwell, editor of our official media partner, Equestrian Trade News (ETN), arrived at BETA International HQ to go through plans for the January preview issue of the magazine.
We really like what she has in store, with lots of great features on the people and products set to appear at the trade fair. There’s so much to cover, no wonder this bumper issue has 100-plus pages packed with cracking photos and lots of easy-to-read text.
Everyone who exhibits at BETA International is invited to send in up to 200 words about themselves and the products they will be bringing along. ETN advertising manager Nicki Lewis will be sending out an email about this really soon, so make sure you keep your eyes peeled for her message arriving in your inbox.
Liz says she would like everyone to take her up on this opportunity because all those who are exhibiting deserve some editorial space – and we all want to read about them. So, if you want to make your mark and create a big splash next January, get thinking what you can say to blow your own trumpet!